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Ready To List With A Real Estate Agent?
13 Things Your Agent Must Do To Maximize Your Profits!
Ready to place your home on the market? Do you
understand the process and details of selling a home?
Before you list with an agent, educate yourself on all
the factors that will affect your profit. Be as informed
as possible so you can make the absolutely best business
decisions. After all, the sale of your home is a
business decision!
Most of us are not tuned into the trends and
fluctuations of the real estate market. Likewise we are
not aware of the necessary steps to maximize profits on
the sale of our home. Typically we rely heavily upon an
agent to lead us down the most profitable path. When
considering our home is usually the most valuable asset
we own, doesn't it make sense to list with someone who
will maximize our profits? But how do we find that
agent?
This report is designed to empower you with critical
information necessary to evaluate an agent's
qualifications and help you identify the professional
top producer. The more meticulous you become in
selecting the right agent the higher your profits will
be!
Start by doing some research. Find out who the most
active agents are in your market. Look at advertising to
see how professional it is. Ask friends and family.
Drive around the neighborhood looking for yard signs.
Then compile a list of agents.
- The Phone Interview - Place a call to each
of the agents on your list. Document how quickly
they returned your call. Remember: they will be
returning calls to your prospective home buyers. Do
an initial 'feel out' interview over the phone so
when you meet you will both be prepared.
- Request a Complete Plan - From title to
escrow, request a complete plan as to the services
they can provide for you.
- Evaluate Their Team - Top producers will
have established relationships with lenders, title
reps, inspectors... everything. They are there for
your benefit and if they are ill prepared to handle
all the steps, you are being short changed.
- Detailed Report of your Property - Request
a complete report of your property with ideas for
improvements, cosmetic changes, structural repairs
or anything that could add value to your property.
Remember a small investment up front will pay higher
dividends at the time of sale.
- Alternative Report - Request a complete
report of alternatives to the home sale. What would
current market leases generate? Rentals?
Responsibilities attached with leasing? Have your
agent educate you as to all your options.
- Insist on Prequalification - Don't waste
valuable time negotiating or showing your property
to unqualified prospects. Insist your agent
prequalifies candidates to screen out all unwanted
prospects.
- A Net Sheet - Request a complete net sheet,
minus commissions and fees, showing your exact
proceeds at the time of sale.
- A Marketing Plan - Insist on a step-by-step
marketing plan of how your property is going to be
sold and marketed. Look for innovative ways to
attract home buyers. Demand 24-hour advertising,
lead accountability and tracking services. These
services exist and you should insist upon them.
- Telemarketing Efforts - Investigate the
agents telemarketing team. Do they just cold call or
do they have a mechanism to create proactive leads
and call on those prospects?
- Direct Mail - Investigate the agents
capacity to send direct mail. How often do prospects
receive mail? Is it professional? Does the mail
piece motivate prospects to respond?
- Advertising - Is it well written and
professional? How many ad mediums do they utilize?
They should be advertising in at least three; a
homes magazine, community or local newspaper and
yard signs. Remember: the quality of the advertising
will directly influence how well your home will be
perceived.
- Negotiation Strategy - Have a written, well
conceived, negotiation strategy. The old adage,
"You don't get what you deserve, you get what
you negotiate" rings true in real estate.
Insist on a sound negotiation strategy before you
entertain buyers.
- Closing Checklist - Be sure to get a
written closing checklist. You need to know in
detail how you will conclude the sale of your home.
This should provide a step-by-step procedure that
will be easy to understand and follow.
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