Double Your
Sales Potential With Double-sided Business Cards
by: Christopher Brunner
Swapping business cards is one of the most basic
and common forms of networking in the business
world. With something that is so common practice,
people often hand out cards blindly while not really
thinking about what the card does AFTER you hand it
out.
How do your clients feel about your business
card? Put yourself in their shoes.
Is it valuable to them?
Does it solve a problem?
Take advantage of the extra real estate on the
other side
Most business owners don't utilize the backside
of their business cards. It's prime space to include
important facts, offers, and information that help
sell your company to the holder. Including valuable
offers on your business card will make it worth
holding on to.
P.T.O - How to get someone to turn over your
business card
One small abbreviation added to the front of your
cards can double your success rate. P.T.O. (Please
Turn Over) lets the holder know there is something
of value of the backside, and it would be in their
best interest to check it out. Alternatively, you
could include "See back for special offer" if you
have the space for it.
Now that you have their attention, reel them in
with a:
Survey, redeemable for a free gift
Punch card for frequent clients
Valuable coupon URL to a special webpage
targeting business card recipients
Research your sector to learn what business card
marketing words will flip their switch and turn them
on to your company. Give them what THEY want.
Even if you only hand out 50 cards using this
technique, you've just created 50 opportunities for
new business. Just imagine the possibilities that
would come with having 1000 highly effective
business cards floating around.
Now that you've found the secret recipe for
business card marketing success, hand those cards
out wherever and whenever you can. The more you hand
out, the better chance you have of scoring another
life-time customer. |
